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Product Marketing Manager - Paints and Coatings

This role requires 5+ years of Marketing/Channel Development experience in the Architectural or Construction industry.

$100+ million manufacturer of specialty paint and coatings is offering an outstanding opportunity to a passionate Product Marketing Manager. You'll be responsible for all sales, product, and marketing programs to increase awareness of our products and value, and grow our distributor, contractor, and dealer channels.


  • Stay abreast of new trends and technologies in the industry -  make recommendations based on research and personal insights
  • Assess customer and market needs and design programs to influence their decision-making
  • Develop product, GTM, and pricing strategies to maximize market share and profitability
  • Align resources to assure that new programs are smoothly executed
  • Develop creative programs to raise awareness, influence customers, and establish a brand of quality and technical leadership
  • Develop and implement customer loyalty program(s)
  • Build and execute Annual Advisory Board meeting with premier partners
  • Manage Loyalty Program Administrator
  • Develop an effective Lead Generation program to attract new prospects and customers
  • Partner with Technical and Sales, providing technical marketing materials, competitive analyses, performance test results, and data-sheets
  • Design e-learning programs for field sales teams
  • Partner with Marketing on communication plans, promotions, social media strategy, and CRM
  • Collaborate with R&D to define features and benefits, competitive comparisons, target customers and marketing strategy
  • Gather customer feedback and utilize this to make data-driven decisions


  • 5 years experience in Channel Marketing to Architectural and/or Construction industries
  • Successful track record of launching new products and Marketing Campaigns
  • Demonstrated full-lifecycle Project Management experience from concept to completion
  • Strong analytical, communication, and problem-solving skills
  • Proficient in Microsoft Office Applications
  • Knowledge of Social Media Platforms and how to effectively leverage them
  • Highly detail-oriented and excellent verbal and written communication skills
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